3.7 – Creating external benefit
Why is this important?
The tool is meant as an aid to identifying possible external benefit of a measure. Such benefit will strengthen the measure by making it possible to indicate usefulness to society beyond making money. This is often a point in applications for public funding. It also improves the network’s reputation or legitimacy. Positive impact can add a value to the network membership and support growth. A membership can be a statement. And positive impact can increase the income of the total value chain if this is documented and well promoted as fulfilling ever rising members costumer expectations and demands.