How do we use the tool “member benefits”?
When we are looking for a target group for the network, drawing an outline of the relevant business area may be useful. A non-specific example is depicted in figure 10.
This is a schematic diagram, and network builders have to strive to make an outline that shows the real situation of the current network. This is related to exercise 1, and may be done in several rounds, depending on how complex the value chain is. It also needs to be considered that consultants or researchers may be engaged in this mapping exercise.