Figure 2: The hedgehog principle: What can, will and should we invest in?

What is the hedgehog principle?

The idea behind is not new, but the tool was presented for the first time as the hedgehog principle in the book “From Good to Great” by Jim Collins (2001). In his book, Collins explains the title, stating that the hedgehog is a smart animal which outsmarts the fox every day. The concept is based on answering three simple questions:

• What can we do, or what are we be best in the world at?
• What do we want to do, or what are we deeply passionate about?
• What should we do, what is our economic engine, or what can we do to create values for the stakeholders in the organization or network?

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